Speaking on design that truly converts at the Wheels Up! LinkTrust Users Group Conference Friday CEO Beto Paredes' successful appearance was followed by an exciting announcement from ApogeeInvent & LinkTrust. LinkTrust powers over 100 advertising and affiliate networks from all over the world and revealed plans to develop their own ad server technology through their new partnership with ApogeeInvent.

After executives at both companies met to review each other's services the advantage of combining the complimentary services in a full partnership was apparent. This venture partnership will focus on developing ad server technology. Prior to the decision, LinkTrust had sent clients to an outside ad server. By partnering with ApogeeInvent, LinkTrust will begin to provide clients with a new comprehensive ad server platform. Ad server technology provides software for web sites and advertisers that host ads, tally them, optimize the ads that will generate the most revenue, and monitor progress of distinctive advertising campaigns.

"The two companies are a natural fit and we are thrilled as we look forward in developing our partnership, "said Beto Paredes, Chief Executive Officer of ApogeeInvent. The partnership was already in the works before Paredes' successful speech at the LinkTrust Conference. "We have an excellent history with LinkTrust and are privileged and excited to be partnered with one of the 25 fastest growing companies in Utah."          

Check back soon for more details about what we will be working on and the development of this exciting new partnership.