What to Know Before Buying Affiliate Software
by Lindsey Winsemius
Posted 6 months ago
Companies using affiliates are increasingly popular thanks to the ease of selling online and the wide acceptance of international companies like Amazon who make use of the increasingly popular marketing strategy.
If you’re thinking of starting an affiliate business, or already are running one, now is a great time grow with affiliate marketing. The right affiliate software can make launching, growing, and managing your business easier and more effective.
But what is the “right” affiliate software?
The right affiliate software will have all the necessary features to help your business succeed. From attracting new affiliates, making sales easy, and managing affiliate commissions, your software should do it all from one easy dashboard.
Before buying affiliate software, ask these questions:
1. What kind of automation does your affiliate software come with?
I’ve list automation at the top because it is becoming so very important to business success on today’s Internet.
The more automated features your software comes with, the easier (and more efficient) your job is going to be.
Do affiliates get onboarded automatically?
Affiliates like things quick and easy so they can focus on making money by promoting products or services. The easier and faster you can make the sign up process, the more likely you are to attract affiliates.
Can you set drip email campaigns to entice leads to become affiliates?
Attracting affiliates is an important part of successful affiliate management software.
What kind of automation is available to help your affiliates?
Not only do you need automation to attract and manage affiliates, they can benefit from marketing tools available through your software portal. Find out what kind of tools affiliates can access with your software.
Are affiliates automatically segmented?
By keeping track of affiliates who promote different products and are involved in different industries, you'll be able to better optimize your campaigns for different types of affiliates.
Can you set up automatic reminders and success education to help your new affiliates make the most of your software?
The more you can train affiliates on your software, products, and brand, the better they will be able to sell on your behalf. Find out what kind training and help features your software includes before buying.
2. Can I have different levels of Affiliates?
All affiliates are not created equal. This is why having the option of assigning your affiliates to different levels is so important. Give your more active affiliates the best leads or the highest commissions, while encouraging your less successful affiliates to visit your training system for a little help.
If you can set this up to automate the process, even better! Find out what your options are when it comes to assigning commissions and leads to your affiliates, and managing them easily from your Admin Dashboard.
An advanced commissioning system will be an incentive to affiliates and will also help make your life easier.
3. Does the affiliate software integrate with my fulfillment, accounting, and other software?
No one likes to use multiple logins and dashboards for their business. And exporting data can become a huge headache. One dashboard with all the reports, views, and management isn’t just a convenience, it’s a necessity.
Finding out if software is compatible with your favorite services is a very important step in choosing the right affiliate software.
4. Can I customize the software?
There are times when cookie-cutter solutions might not be best for your business. Having a software provider with the willingness and ability to customize the affiliate tracking software if needed can be a huge benefit.
Need a specific kind of report? Have unique payout options? Customizing the software to fit your specific needs isn’t something many companies are willing to do. But you also don’t want to pay a developer to build your software from scratch. That can be costly, time consuming, and leave you with more problems than solutions.
A company that has an Affiliate Software product and will customize it to fit your unique business model will be the ideal solution. Find out if customization are an option before choosing a software provider.
5. What kind of support and training does the software come with?
Most affiliate tracking systems have features and reports that need a bit of training for you and your team. Find out if your software provider allows your entire team access to training, and what kind of training?
Do they leave you to read how-to instructions on the website and hope you’ll get it? Do they offer support through a call center that may or may not be experts on the software and in your industry?
What happens if your software isn’t working? Do you just submit a help desk ticket and hope it will be resolved?
Knowing how accessible their team is AFTER the sale is final is very important to your success as a business using your affiliate software. Find a service that stays with you and is ready to help with any issues day 1 and day 101.
Do you need affiliate management software that does all this and MORE? We’ve got top-rated software backed by an entire team of engineers and creatives, waiting to help take your business to the next level with affiliate marketing.
Attract, Track, and Grow your business with TitanAffiliate.