ApogeeInvent - News

Check out the new blog launched by Founding Partner, Beto Paredes. He created the blog to communicate directly with the sales representatives that join our commission program.

Haven’t heard about our new program? We are offering any individual or company the opportunity to make up to 30% commissions on sales they bring in to ApogeeInvent. If you have friends or colleagues that want to make extra money, you can sign them up and get commissions from their sales, as well. You can elect to build an entire enterprise around this program, or just make some extra money by selling our professional services and proprietary software products to colleagues / friends / family / etc.  We provide all the help you might needs, including marketing materials, webinars, and sales coaching. Sign up for one of our webinars today and find out how you can start making money from our innovative web solutions.

From time to time, we like to spotlight the achievements and events in our partner companies. Product2Web is an ApogeeInvent subsidiary and valuable partner created by ApogeeInvent to serve the growing niche market of direct online marketing. Visit the website!

New Team Member

Ken Epstein, former VP of Business Development at MediaTrust, has joined Product2Web as head of Sales and Partnerships.  Ken is an established hands-on leader and a team builder.  He has proven experience in building world-class sales organizations from the ground up. 

Ken is experienced in the implementation of monetization strategies for Internet businesses including CPA, CPC and CPM advertising models as well as customer acquisition/subscription plans.  Ken is excited to be part of the Product2Web team and working to stimulate huge growth for the company.  During his time with MediaTrust, the Inc. 500 ranked MediaTrust as the 9^th fastest growing company in the U.S. (2009).

Brandon McDonald, CEO of Product2Web, told me this week that he is “thrilled to have such a talented individual on board”. The leaders of ApogeeInvent look forward to seeing what Ken has in store for Product2Web.

Product2Web is an eCommerce/CRM platform with shopping cart technology, hosting, and an arsenal of sophisticated features ideal for advertisers.  Product2Web offers specialized eCommerce and Direct Marketing solutions that allow an advertiser to successfully enter the CPA marketing space and optimize sales. They provide the functionality and usability for anyone new to selling products online, but can take a committed company to the next level as experts in the affiliate/CPA industry.

SEO isn’t just a buzz term; it can mean the difference between success and failure on the web. That is why so many companies are concerned with not only the design of their website, but with the Search Engine Optimization features that come with it.

ApogeeInvent has heard your demands for better SEO, and we have created one of the first intelligence engines to make your website more competitive online.

Our newly developed AutoSEO feature is created to work with the latest trends in search engines to allow you more of an edge in the highly competitive website ranking field. SEO, or Search Engine Optimization, has been around as long as competition for the first page of search engines has existed. Old techniques that are now considered “black hat” will get a website disqualified from search engine ranking. This includes keyword loading, keywords that don’t match content, words hidden in images, and other techniques that used to be employed. White hat, or acceptable SEO, is becoming more of a science as getting top ranking becomes more and more difficult. With thousands to millions of hits for any search, ranking on the first page takes a firm understanding and willingness to work continually at a website’s SEO. But the rewards are well worth the effort. Most searchers won’t look beyond the first or second results page to click on a link, so being listed towards the top of the search is imperative to bringing organic (non-paid) traffic to a website.

AutoSEO allows you to maintain the search engine ranking of their website using simple tools. This feature is a recent upgrade made available to all clients using our Dynamic Marketing Website Hosted Environment.

What does it come with?  ApogeeInvent’s autoSEO system allows you to:

1. Select manual or auto SEO. You can add your own keywords in the system, which will automatically format the meta tags appropriately, or you can have the auto feature populate the keywords into meta tags.
2. Get updated meta tags without any knowledge about SEO. The feature is built on an intelligence engine that allows the technology to selectively include certain elements that are beneficial (like the highest density key terms) and ignore things (like manually entered words that are blacklisted) that could disqualify the site from being ranked by an engine.
3. Match your copy to your meta tags. The intelligent auto feature will scan the website every day to update the keywords based on matching the most common phrases used in the website copy. This allows any continually updated content, which ranks higher than older content, to match the meta tags at all time. (Use the blog that comes with an ApogeeInvent DMW for better SEO? The autoSEO feature will use the latest content to update your META to improve rankings.)
4. View what keywords on your site are being searched most frequently.
5. View what spider-bots are crawling your site and how often (if they aren’t crawling it, a SEO Coach can help you determine what you can do to fix that.)
6. See what key terms people are using to come to come to the site and what search engine or referring site they came from.
7. View what pages are visited the most, or what is your most popular “landing” page.
8. Determine the level of competition for different key terms you want to use on your site and adjust copy accordingly.
9. See how your page is ranking in several different keyword searches or in different search engines.
10. View numerous other graphs and reports about your website’s SEO and key terms.
11. Get free SEO help from your personal SEO Coach.

Most websites become outdated quickly if a website owner doesn’t have a good grasp of SEO techniques to keep it updated continually. Our AutoSEO system will keep it updated for you, and you will also be assigned a personal SEO Coach for more help.  We also offer several brief instructional videos on how to use the autoSEO system and how to interpret the different reports to better optimize your website on a continual basis.

Set up a demo to see how this amazing new technology can work for you!

The Multi-level-marketing industry has grown exponentially over the past few years. Worldwide conglomerates recognize the potential of the mlm industry and rush to get a piece of the billion dollar pie.  Internet users worldwide are also getting involved because of the opportunity to make a little extra money.

In MLM, everybody wins!... that is, unless you're like most of the marketers who believe the promise of easy money with just some advertising effort. So they put in their hours of advertising and max out their credit cards and wait for the windfall. Only it doesn’t come.

In most MLMs, users are required to build what's called a "downline", or rather promote the company and have people sign up under them. Only once people sign up will a marketer qualify to earn commissions. Many users don’t have the connections or the incentive to build a large downline, and never make money from their MLM membership. This can be a deterrent for many new recruits.

With a powerline, interested users can see the people who could potentially be in their downline if they sign up. Distributors can bring in new recruits and add them into the genealogy structure. The new recruit can sign up in a given time frame at the level in which they entered, and already have a downline when they purchase a membership. This is a great incentive for users that aren’t sure if they can recruit anyone, or aren’t ready to commit. By allowing potential sign-ups to view the potential downline before buying into an MLM program is a huge benefit for MLM companies.

We have recently completed the integration of a powerline system into our MLM software platform due to its benefits for MLM companies. The powerline is modular and can be turned on or off. See our basic MLM software with powerline system by clicking http://www.apogeeinvent.com/mlm-software-network-marketing-design/

If your company is ready to update their online presence make 2010 the year it happens! The latest technological offering from ApogeeInvent, our Direct Sale Package, is the perfect way to ensure a successful launch. The project begins with a personal creative interview with you and your staff. No detail is too small as we’ll work with you to ensure you reach the right audience. Through the interview we will help you determine your color scheme, logo placement and precisely how to design and lay out your new Landing page.

Then we’ll begin work on your landing page. If available we’ll take your current content and perform a full content analysis, developing it into superior web content. To ensure web 2.0 compliance we develop our Landing pages utilizing the most current and advanced languages including full CSS layouts and HTML.

When we design your page we use industry proven methods that return on your investment. We demand the highest standards from our skilled and experienced design staff and they’ll work with you to ensure satisfaction.

Our technology for your fully developed Landing page will prompt visitors to make a conversion (purchase your product, sign up for the newsletter, etc.).

The package also includes two optional landing pages in which you may elect to switch graphics, colors, or headlines to test your offer with several different landing pages. These alternate pages will be created once the original page is approved; using the same text as the original landing page. Five static banners, included in the package will also drive traffic to your site. Also included are two email creatives, using your original design.

To ensure compliance with industry standards, we also provide all customers with a Best Practices Packet, detailing updated industry guidelines. Our designers are experienced creating direct sale offers and know how to create design that converts, while creating compliant sites.

The team at ApogeeInvent is excited about the upcoming release of their newest product offering. The team, composed of experienced software engineers and professional designers, is led by cofounders CVO Beto Paredes and CEO Joseph Frazier. If you’re ready to increase your conversions, contact us to get started developing your new page today!

Ugly holiday sweaters, a drink made from whipped eggs, and a cake that can double as doorstop cause some people to scratch their heads in wonder during the holiday season. Others embrace the holiday traditions for the very reason that they don’t have to make sense. One thing that does make sense this season is preparing your company for a fiscally healthy 2010.

Ensure your products and services don’t get lost in the shuffle with a new dynamic fully integrated web portal: ApogeeInvent’s ePR Marketing Website! ApogeeInvent is ready to design and build you a beautiful website that dazzles your clients and partners. The special introductory price of $5295.00 also includes ePR enhancements. This product allows you to quickly and easily reach your audience via your company’s new blog, social media accounts, and other search engine placement boosting portals uniquely embedded into the back end of this site. 

Unsure of how to optimize social media accounts for your brand? Those who purchase before Dec 31, 2009 can kick off the New Year right: Our savvy ePR team members will provide up to 10 hours of account set up, including the development of 5 SEO press releases, helping to establish or further develop your brands internet identity. ePR benefits do not guarantee placement in search, or specific fans on sites. These services offer a great jumping off point for clients wishing to increase their brand awareness via web marketing. 

If you’d rather handle your own social media profile, pay only $4795.00 for website creation and development! For more information check out this offer’s webpage http://aio.secureweboffer.com/ or call us today at (866)808.2963. This holiday offer offers no regrets, something you won’t necessarily be feeling about that holiday sweater on January 1^st, 2010.

For those who purchase before Dec 31, 2009 we are offering this holiday special to kick off the new year: Our savvy ePR team members will provide up to 10 hours of account set up, including the development of 5 SEO press releases. ePR benefits do not guarantee placement in search, or specific fans on sites. These services valued at more than $650.00 offer a great jumping off point for clients wishing to increase their brand awareness via web marketing. Make 2010 the year your company conquers social media with our unique ePR services!

by Beto Paredes, CEO of ApogeeINVENT

Search Engine Optimization (SEO) seems complicated, and to many people it is, but once you break it down it is extremely user-friendly. SEO is essentially comprised of inbound linking, meta- and title-tag work, and strategic copy. Yes, there are other elements, but if you can master these three components, you will be well on your way to creating an optimized page.

Inbound Linking: When you create new profiles, always link them to each other. If you/your company has a web page, add buttons to any new profiles. The more links a profile has coming into it, the better. Links, especially from a site that ranks high and that is therefore already legitimized by Google, tell Google that your new profile is also legitimate and correctly representative of you/your company. Inbound linking is really just busy work, but it is essential to ensuring the success of a new site.

Meta-tags and title-tags Tags describe your site so that when search engine spiders come, users can find your site in a way that makes sense. For example, if a user is searching for a recipe site, it would be helpful for you to have the tag "recipe". Include as many tags as possible, to increase the likelihood of Google recognizing your site for a wide variety of searches. It is often beneficial to create key phrases rather than individual terms, i.e. "network marketing coaching" instead of "network," "marketing," and "coaching.

See the original article in it's entirety at http://www.wikihow.com/Write-Seo-Web-Copy

Connect with Beto Paredes via LinkedIN

Add Beto Paredes as a friend on Facebook

Tweet with Beto Paredes

Affiliate Marketing & Social Media

As affiliate industry representatives descend on Los Angeles social media continues to change the ways publishers are implementing and getting compensated for their referrals.

How it Affiliate Marketing Works

A company with a product or service they want promoted pays a referral fee to publishers who drive sales, leads or visitors to the company’s website. The publisher signs up for an account with an affiliate program which, among other things, can provide trackable links for the publisher to use in content.

Publishers take on risk by using their own resources to promote products or services. Until recently publishers primarily drove traffic to companies through their websites or blogs. Amazon.com’s Affiliate program pays 4-15% of referral fees to publishers when a site visitor clicks through and makes a purchase at Amazon.com

Real Time Recommendations

The latest trend is real-time referrals where purchases are made via recommendations from Twitter & Facebook. This type of referral is changing who the publishers are. Although email, instant messaging, and blogging are useful for established publishers, Tweets have the potential to reach a wider audience faster and turn anyone into a publisher.

The problem is most internet links used are not trackable. Even if someone purchases a product using a link you provided, if it’s not tracked you will not be compensated. If someone only earns a few dollars a month via their recommendations, and or is being handled by a 3^rd part affiliate program which discontinues services (stops updating links) they may become discouraged from generating trackable links

Amazon.com has announced that they will pay for referrals using links to their products in tweets and Facebook status updates and comments. These links have to be generated through the Amazon Affiliate program. The program which is already in practice, will optimize Twitters ease of use and connecting abilities to generate leads and create $$ for users of the Twitter platform.

Potential Problems

Spam is a big concern for potential users of this service. If you’re tempted, beware! Use your influence wisely or you’ll hinder your personal brand. There is also the fact that a lot of potential users are lazy and won’t go to the trouble to generate trackable links.

As Companies expand into social media affiliate marketing individual publishers will continue to gain influence as purchasers look to real time communities for solutions. For more on the ever evolving world of affiliate marketing, social media trends and real time internet evolution, keep checking out the blog and look for our new web video series!

The first such ApogeeInvent video premiered on November 4, 2009. Titled Connect with Google Caffeine, the video highlighted upcoming changes in the Google search engine and how ApogeeInvent was preparing to optimize the changes to help their clients. In response to the positive feedback from the short informational video, Libby Spencer, ePR director, and Beto Paredes, CEO of ApogeeInvent, decided to expand the series to a weekly offering.

“When we first discussed beginning a series, I didn’t know if there would be enough material to continuously produce content,” said Beto. “After a ten-minute brainstorming session, I knew that it was imperative we start with the series ASAP.”

The weekly series will focus on the tech industry, SEO strategies, ApogeeInvent company directives and strategies, and social media marketing. “Prior to [this video series] I had created videos for other sites where I shot, interviewed, edited, and produced all content,” said Libby. “This new series allows me to focus on material relevant to ApogeeInvent, and continue producing videos specifically for the internet audience.”

The video series will also feature area social media trends and events. Filmed out of ApogeeInvent’s business development office in Portland, the area offers unique opportunities. Portland is not as well known as Silicon Valley, yet many internet companies, like Intel operate around the city in the area dubbed “Silicon Forest.”

Like most videos specifically created for the web, the ApogeeInvent series will be 2-5 minutes in length. “Sharing timely information is two-fold,” said Libby, “It has to be up-to-date and relevant, but also be pointed so that it doesn’t just rehash what could be gleaned quickly from a web article.”

If you haven’t yet subscribed to ApogeeInvent’s YouTube Channel, now is the perfect time to stay up to date with the upcoming series. The weekly videos launch in December, but keep watching ApogeeInvent’s blog and YouTube for updates.

ApogeeInvent and eWorldMedia present the inaugural Music Matters, a night of live musical performances benefitting p:ear. P:ear, a Portland based organization, provides mentorship opportunities and programs for homeless and transitional youths.  

Headlining the event are Portland-based favorites Derby, with Drew Grow and the Pastor’s Wives, and Wester Daywick performing as well.

VIPs and other guests will arrive on the red carpet at 5:00 pm, Friday November 20, at the Jupiter Hotel, 800 E Burnside St, Portland. The classic Jupiter Hotel, located adjacent to the Doug Fir Lounge, brims with flavor that can only come from a homegrown Portland venue.

Attendees will have the chance to enjoy delicious freshly prepared seasonal hors d'oeuvres and drink specials in the ridiculously modern Jupiter Hotel event space.

ApogeeInvent and eWorldMedia staffers are excited about “shaking what their mama’s gave them” on the dance floor alongside VIPs, performers, and guests on November 20^th.

“Expect great local music, yummy local food, and a full night of VIP treatment starting on the red carpet at the Jupiter,” says Emmy Harding, the evening’s coordinator.

Single tickets for the event are $10 or $15 for VIP tickets, which can be purchased here https://www.apogeehost.com/~apogeein/musicmatters/index.php?ai_sid=72&ai_sid_key=979w730kpx.

**See the event listing online**[via PortlandMercury.com]

Speaking on design that truly converts at the Wheels Up! LinkTrust Users Group Conference Friday CEO Beto Paredes’ successful appearance was followed by an exciting announcement from ApogeeInvent & LinkTrust. LinkTrust powers over 100 advertising and affiliate networks from all over the world and revealed plans to develop their own ad server technology through their new partnership with ApogeeInvent.

After executives at both companies met to review each other’s services the advantage of combining the complimentary services in a full partnership was apparent. This venture partnership will focus on developing ad server technology. Prior to the decision, LinkTrust had sent clients to an outside ad server. By partnering with ApogeeInvent, LinkTrust will begin to provide clients with a new comprehensive ad server platform. Ad server technology provides software for web sites and advertisers that host ads, tally them, optimize the ads that will generate the most revenue, and monitor progress of distinctive advertising campaigns.

“The two companies are a natural fit and we are thrilled as we look forward in developing our partnership, “said Beto Paredes, Chief Executive Officer of ApogeeInvent. The partnership was already in the works before Paredes’ successful speech at the LinkTrust Conference. “We have an excellent history with LinkTrust and are privileged and excited to be partnered with one of the 25 fastest growing companies in Utah.”          

Check back soon for more details about what we will be working on and the development of this exciting new partnership.

A recent Cnn.com article posed the question: Who's the better translator: machines or humans?

As short as the piece was, it inspired us here at ApogeeInvent- we asked Claire LaPoma, our Spanish Translation Specialist, to step up to bat for the human team against the cold, emotionless logic of online translation software to answer the question. Always confident, Claire gently explains her advantage:

"Translation sites can understand the text, but not the context.They often get confused and leave the verb in infinitive ('he to be' instead of 'he is'). Or they simply do not understand to whom we are writing and if we are commanding that person, hoping that person does something, or describing what the person does. This can lead to some seriously strange-sounding sentences. We want professional web content to sound intelligible and fluent."

To effectively communicate with the 325 million Spanish speakers worldwide, ApogeeInvent employs Claire to understand the many variations within the languages and dialects. The Wikipedia article on Spanish dialects and varieties profiles the major differences in grammar, vocabulary and pronunciation throughout the 21 Spanish-speaking countries. Arranged by size, the United States comes in at 2nd, with a Hispanic population reaching 45.5 million by September of last year.

Thankfully, there are resources available (if you can read Spanish): Asi Hablamos has tens of thousands of words, each listing the different meanings and contexts in words and sayings between countries. The by-line under their name is the phrase "Para poder entendernos - So we can understand each other."

If even native Spanish speakers need a Web site to understand their own language's differences, how can translation software expect to hold up when "Spanish" is the only category selection? We'll give credit to Free Translation, which allows users to select European, Mexican and Latin American Spanish-though this neglection still leaves the possibility for a large margin of error.

To demonstrate the capabilities of computational and mathematical translation, we've taken three phrases (selected by Claire) and ran them through the latest version of Google Translate and Free Translation, and for fun we've thrown in Yahoo's Babelfish translation.

TEST ONE

Our first phrase: "Welcome to our hot, new internet site."

Ran through FreeTranslation.com and you'll recieve: "Bienvenido a nuestro nuevo sitio caliente y de Internet."

Google Translate: "Bienvenido a nuestro sitio caliente, internet nuevo."

Babelfish: "Recepción a nuestras páginas de internet calientes, nuevas."

"These translate to 'horny, internet site new,'" laughs Claire.

"Unless you're trying to market porn, you're probably going to need to change it."

The crucial nature of translation is not to be underestimated. As we've clearly demonstrated, it's absolutely imperative to consider the geography- when it comes to Spanish, at least.

"Your favorite food in Ecuador might be a woman's 'happy parts' in Spain," warns Claire.

 

Well, with our code up and running we have a blog!