Video marketing matters to businesses. Have you tried it?

The Internet is constantly growing and changing. Consumers are increasingly inundated with efforts from businesses to draw attention to their products and services.  So how can you get the attention of increasingly over-stimulated consumers?

You may have noticed that more landing pages and websites are including a short video about a product or business. Video emails have also recently become an important buzz word.  This is because video marketing works. 

Not convinced? Check out these video marketing stats.

7 Reasons to Use Video Marketing:

1. More people than ever are watching videos online. The U.S. population is expected to spend almost 40% more time online watching video this year than it did in 2011. When you break that down, it amounts to about 193 million people watching over 29 hours each. (Source:Proven SEO) Even lower estimates still project that 53.5% of the U.S. population (about 167 million people) and 70.8% of Internet users will watch online video in 2012. (Source: HubSpot)
2. Videos are becoming more popular. April 2012 saw a 40% increase in the amount of video consumed by the average Internet user when compared to the same month in 2011. (Source:MediaPost)
3. Video ads are being viewed by and are influencing consumers. In a recent survey, 46% of respondents said they'd look up details about a new brand or product after seeing it mentioned in an online video. Nearly 50% said they'd be likely to view a video posted socially by a brand they follow. (Source: BtoBonline)  In fact, social video effectiveness is at an all-time high. Views for social video ads have reached 1.3 billion, and the total from Q1 2012 nearly doubled the previous quarter's results. (Source: ReelSEO)
4. Everyone is doing it. Research shows that YouTube usage among marketers increased in 2011 by 47% when compared to 2010. As an overall tactic, video marketing went up 27%. (Source: Content Marketing Institute)
5. Video advertising works for B2B. When it comes to decision makers, 59% of senior executives reportedly prefer watching online video over reading text, and 80% of execs watch more video content online now than they did last year. (Source: We Capture)
6. Video ads are mobile-friendly. Mobile video viewers are projected to reach 54.6 million in 2012. (Source: David Caron Design)  Mobile video has also been cited to spur user engagement. In fact, the average mobile viewer watched videos that were three times longer than those on regular PCs or laptops. (Source: Thrive Marketing)
7. Video advertising improves email marketing success. Reports show that 88% of senior marketing executives believe integrated video improves overall performance and click-thru rates for email marketing campaigns. This boost in CTRs can be as much as 13%, as reported by other studies. (Source: MarketingProfs and Experian Marketing Services)