Announcing AutoSTRADA at NIADA NABD Convention

by Lindsey Winsemius - Posted 9 months ago

Dwight and the Auto Search Technologies (AST) team had a great time at the National Independent Auto Dealer (NIADA) and National Association of Buy Here Pay Here Dealers (NABD) Convention in Florida earlier this month.

Auto Search Tech Staff and Dwight at NIADA Convention 2018

One of the most exciting things? The announcement of AST’s latest product, AutoSTRADA.

AutoSTRADA is the new flagship product for AST, replacing the popular AutoBAHN.

Clients will find AutoSTRADA is a completely responsive high performance SEO website. The auto dealer website is built using Bootstrap 4, the responsive framework for building mobile-first websites optimized for search engine placement.

The website product still has the same beautiful designs and proprietary search engine optimization technology that allows AST’s clients to rank on the first page of Google for local searches, but the design and UX / UI is now optimized for mobile users.

AST’s current clients were given exclusive early access to AutoSTRADA. Our long-time client Scott Allen had this to say about the latest auto dealer marketing platform:

The NIADA Convention was the perfect place to officially announce our new product, an event we've been part of for years as Apogee and through AST. We have been providing software for the NIADA and many of the state associations with for years, and are a Corporate Partner to the NIADA and NABD. 

We have many friends and clients that attend this growing event, including Chase Tidwell, Vice President of Sales and Marketing for the NIADA.

AST is an ApogeeINVENT company. You may recall that recently we re-acquired majority ownership in the company we built and launched about a decade ago. AutoSTRADA is the first major joint project we’ve completed since we began working more closely with the AST team.