Digital Marketing Newsletter Sept 7, 2021

by Scott Robertson - Posted 3 months ago

Apogee Digital Marketing newsletter logo
Hand picked digital marketing content for YOUR business
Published: Sep 07, 2021


Apogee



What should I include on my homepage? I get asked this question a lot by business owners setting up their own websites. What is a homepage? This page on your website is where visitors will land when typing in your website address. For example, the ApogeeINVENT homepage is where you ......


Digital Marketing



I’m looking forward to MarTech on Sept. 14-15, when I join Kath Pay (Holistic Email Marketing), Jennifer Cannon (Shotflow) and Kim Davis (MarTech and Third Door Media) to talk about new developments email marketers need to know about. One of those issues is the perennial “bright-and-shiny” disease. ......



The SEO industry has a large problem: an overwhelming lack of resources and available talent. This becomes more apparent at the enterprise level, where data sets are vast, dense, and complex, making it difficult not only to make sense of the data but to act on it. ......



You’ve spent hours learning the most effective SEO tactics, but they won’t be useful if you can’t measure them. Measuring SEO return on investment (ROI) involves two factors: KPIs (key performance indicators) and the cost of your current SEO campaigns. Tracking these key metrics monthly enables you to tweak ......


Content Marketing



Women are already making a comeback following the she-cession, but we’ve still got work to do when it comes to how women are portrayed and targeted in marketing....



The post 9 Tips to Help you Post More Frequently On Your Blog appeared first on ProBlogger. Photo by Juli Moreira on Unsplash This post was first published on: Jun 17, 2008 Problem: Perhaps the fastest way to let your blog go is to stop posting to ......


SEO



Whether your strategy is focused on “owning” certain terms and phrases or on drawing traffic to your site, being aware of the most frequently made SEO mistakes can give your business a leg up on the ......



The go-to-market strategy is the method to give yourself the green light to introduce a new product and make any significant changes while there’s still time. In this article, you’ll learn: What a go-to-market (GTM) strate??gy is Differences between a…Read more ›...



SEO is an incredibly competitive form of online marketing, especially when attempting to rank for high-competition keywords with high monthly search volume. Many businesses target the wrong keywords ......



Seeing poor results from your demand gen campaigns? Learn how a change in your marketing approach can help you deliver better results and revenue. The post Customer Generation: Secrets to Outperform Your Competition appeared first on Search Engine Journal....



Integrating localization, SEO, and content creation into a coordinated workflow is critical. Here are 3 tips to do it successfully. The post 3 Tips for Keyword Research Content Localization Success appeared first on Search Engine Journal....


Social Media



We live in a very competitive business world and if you have your own business then you understand exactly what I am talking about. In the past, you only had to compete with your nearest competitors who were on the high street, but now you’re competing with businesses from all ......



When it comes to marketing platforms, social media is a non-negotiable tool. Social ad spending in the United States is set to increase by over 20% this year. However, social media isn’t just for advertising to your customers. It’s also for communicating with them. Platforms like Facebook, ......



It seems like every month, there’s a new social media channel that pops up. Should you create a TikTok account? Clubhouse? Would Twitter Spaces work for your business? It can be tempting to be active on all the available social media channels but is that the right course of action? ......



The tips provide additional guidance for using Facebook and Instagram shops to best affect this holiday season....



Social media has taken its rightful throne in the world of marketing and for a majority of businesses, social media marketing has become imperative for brand growth. If done the right way, it can ......



In the world of retail, brands fall into one of two camps: those that embrace social media marketing as a critical component of their customer experience, and those that view it as a nice-to-have. But social media usage is on the rise, with 76% of consumers reporting they used social ......


Email Marketing



Email marketing remains one of the most effective and essential forms of marketing in the world in 2021. If you are not actively working to build your list, you’re keeping yourself from boosting ......



Email marketing will have a role to play in addressing both of those needs. Let’s look at five ways that email marketing’s role will grow as priorities shift to cope with the sunsetting of third-party ......



There are many online marketing strategies small businesses can use to get ahead of the competition. One strategy is Pinterest marketing, which leverages the popular social media platform that has ......



Customers believe that they receive way more promotional emails than expected from categories such as entertainment, finance, insurance, retail and e-commerce ......


Entrepreneur



With more work becoming remote, there have been additional challenges for managers looking to keep teams productive and happy. Successfully managing remote workers can be challenging, but it can be incredibly rewarding and lead to a happier team if given the right tools and resources. That’s why we’ve created the ......



Steve Pavlina shares 10 ways to relaxify your workspace. This is part 2 of 2. Episode 340: [Part 2] 10 Ways to Relaxify Your Workspace by Steve Pavlina on How To Create A Productive Work Environment Steve Pavlina is widely recognized as one of the most successful personal development bloggers ......



Juliet Funt is a renowned keynote speaker and tough-love advisor to the Fortune 500. She is an evangelist for freeing the potential of companies by unburdening their talent from busywork. Her new book is 'A Minute to Think: Reclaim Creativity, Conquer Busyness, and Do Your Best Work'. In this conversation ......



Ryan H. Law shares strategies to retain more of your current clients while also focusing on acquisition and referrals Episode 335: Strategies to Retain More of Your Current Clients, While Also Focusing on Acquisition and Referrals by Ryan H. Law Ryan's goal is to teach financial planners, coaches, and counselors ......



They’re related. Management isn’t. Management uses power and authority to get people to do tasks you know can be done. Management is needed, but management is insufficient. Leadership is voluntary. It’s voluntary to lead and it’s voluntary to follow. If you’re insisting, then you’re ......



Running a small business is by no means an easy task, especially when you are just getting started – you have limited time, resources, and budget, all while trying to get things done in order to create more awareness and grow your brand. Nonetheless, it is crucial to get your ......



Project risk management is a lot like weighing the pros and cons of a major life decision. You want to achieve the best possible outcome, but you also want to identify and plan for any risk that may impact your life moving forward. When it comes to project risk management, ......