Scott Robertson

Scott Robertson

ApogeeINVENT

17 Actionable Marketing Tips for Small Businesses

by Scott Robertson 09/20/2021

Apogee Digital Marketing newsletter logo
Hand picked digital marketing content for YOUR business
Published: Sep 20, 2021


Apogee



What should I include on my homepage? I get asked this question a lot by business owners setting up their own websites. What is a homepage? This page on your website is where visitors will land when typing in your website address. For example, the ApogeeINVENT homepage is where you ......



Hand picked digital marketing content for YOUR business Published: Sep 07, 2021 Apogee How to Create an Exceptional Homepage What should I include on my homepage? I get asked this question a lot by business owners setting up their own websites. What is a homepage? This page on your website ......


Digital Marketing



Facebook is testing and introducing a batch of new tools help businesses personalize the experiences they offer on Facebook....



Buyers are using a full range of channels to do their own research and make decisions quickly, so it’s up to marketers to play a larger role to support the full buyer’s process to provide the right information at the right time to nurture new and growing customers. ......



Having a website that doesn’t convert is a little like having a bucket with a hole in it. Do you keep filling it up while the water’s pouring out — or do you fix the hole then add water? In other words, do you channel your budget into attracting people ......



Most marketers have some kind of email program, but are they emailing with a purpose? At the second day of MarTech, Kath Pay, CEO of Holistic Email Marketing, showed how testing emails can improve customer engagement and boost conversions. Not all marketers are fully invested in testing, ......



You may have great clients, loyal to your product or service, but how do you stay in touch with them when they switch jobs? That was the dilemma faced by Ellie von Reyn, Conductor’s Director of Demand Generation. “Our customers love our technology and our service team. We’ve ......



Oracle Corp announced on Monday a new system that it says will use artificial intelligence to automate key parts of digital marketing campaigns....



Several things need to go right to not only win over new customers but also to retain them. Whether you’re a B2B or a B2C business, understanding your buyer’s journey is incredibly important in building your initial rapport and ensuring that you’re identifying and addressing unmet needs that will help ......



Pay-per-click is often a victim of its own success. With even the most basic of set-ups delivering results, marketing managers and agencies can see it as a fit-and-forget solution. A closer look, ......


Content Marketing



If you want your content to be easy to create, help you stand out and convert to sales, there are a few core principles that will help you....



One of the truths of content marketing , cruel as it sounds, is that nobody cares what your startup sells. "If your purpose is to create a content marketing strategy, you must know that your customers ......



Effective video content marketing focuses on the unique attributes of video that can make it more useful than traditional static content—what I refer to as the 4Es of video. Video is the best way to ......



Are you ready to stop taking one step back for every two steps forward when it comes to your content marketing strategy? That’s essentially what you’re doing when you fall into these common ......

Are you or someone you know a Scout Leader? Check out InsaneScouter's thousands of pages of games, crafts, songs, skits, recipes, scoutmaster momments, ceremonies, scout skills, and more.

SEO



Keeping on top of the latest SEO trends often feels like an uphill struggle. Google’s algorithm can be likened ......



Fret not. Here’s a list of 17 tips that’ll improve your marketing and help you get more customers. Know who you’re targeting Double down on what’s already working Eliminate tactics that aren’t working Build an email list Nurture your subscribers…Read more ›...



Internal link building is a massively overlooked part of technical SEO that is completely within your reach and can be very fruitful if done right. To assess the scale of the problem, we’ve analyzed 150, 000 random websites, with 175 million pages and 15 billion unique links in total....



It's a myth that Google has 200 ranking factors, but here are 11 confirmed things we do know for sure. The post 11 Things You Must Know About Google’s 200+ Ranking Factors appeared first on Search Engine Journal....



With increased importance and scrutiny, navigating YMYL niches is a major challenge to content creators. Here’s what you need to know to get it right. The post 10 Content Creation Tips for Navigating YMYL Topics appeared first on Search Engine Journal....



Enter Google Analytics. Google Analytics turns on your website’s metaphorical lights to reveal who’s visiting it, how they’re finding it, and what they’re doing there. You can then use this data to confidently put one foot in front of the…Read more ›...



Split tests (A/B test) are a critical element of running successful PPC campaigns. Learn how to set them up and get actionable insights. The post How to Set up Profitable A/B Tests for PPC Success appeared first on Search Engine Journal....


Social Media



As social media evolves, so should your social media marketing budget. Changing trends and platforms may mean putting some advertising dollars behind your campaigns and investing in creative ......



You know you’ve gotta drum up fresh social media content ideas to keep your followers interested and attract new people to your account. But it can be downright exhausting to be creative every day and deliver content gold on multiple platforms. So we’re here to help. With this cheatsheet of ......



Facebook will support a new program to combat climate misinformation - but it could still do more to restrict the reach of such....



If you want to know how to get verified on Instagram, you’ve come to the right place. In this guide, we’ll tell you how to apply for Instagram verification (that’s the easy part) and provide some tips to help you qualify (that’s the hard part). Don’t have time to read? ......



By implementing more process flows in your content process, you can better customize your customer journeys....



First introduced as a micro-blogging platform, Twitter has evolved into a multi-faceted social network. It’s become a breaking news source, a customer service channel and a networking site. For companies, having a Twitter presence means you’re able to connect one-on-one with your customers while also increasing your brand recognition. ......


Email Marketing



If you’re an e-marketer whose goal is to reach as many targets as possible via mass emails, you’ll have to put in some thought and get creative. This is a game of subject lines, and your job is to ......



Here is a simple talisman for success if you’re an email marketer – higher email open rates mean more conversions. Sounds obvious? Even then, many organizations don’t end up writing emails that ......


Lead Generation



Whether you’re investing in your human resources or in critical tech, some outlay in the short term is always needed for long-term success. That's true when it comes to marketing as well....



Meta: Are your marketing events generating worthwhile leads are they? Here's how you can use digital marketing for lead generation in the post-Covid-19 ......


Entrepreneur



Social media be it Twitter, Facebook or YouTube have become the most popular platforms by hundreds of millions of users across the world. This has opened up opportunities for businesses to connect with customers, allowing them to maximize the income of their business. In addition, you can use social media sites ......



Margo Aaron of That Seems Important offers SEO advice for beginners Episode 350: SEO Is Simpler Than You Think. 5 Things Every Beginner Needs to Know to Get It Right by Margo Aaron Margo Aaron is a proud graduate of Emory University, Columbia University and altMBA where she won the ......



James Altucher tells you the qualifications for being an entrepreneur Episode 352: You Can Call Yourself an Entrepreneur When… by James Altucher on the Struggles of Entrepreneurs James Altucher is an American hedge fund manager, entrepreneur, bestselling author, and podcaster. He has founded or cofounded more than 20 companies and ......



Kalen Bruce of Money Mini Blog shares 8 ways you can turn your passion into profit Episode 351: 8 Ways You Can Turn Your Passion Into Profit by Kalen Bruce of Money Mini Blog on Doing Meaningful Work Kalen Bruce is the founder of MoneyMiniBlog. His story is simple… he ......