Balancing beauty and expectations
Every industry has standards and expectations for websites. Knowing what those industry standards are is the first step in being able to properly connect with your audience.
We believe having an original website is crucial to making an impact, but it's always necessary to balance originality with expectations. Users expect certain functionality, certain locations for navigation, buttons, and forms. When designers abandon these expectations, they are risking the user experience.
A great web design must stand out from the crowd, but also abide by industry standards and expectations of the target audience of end users.
We know mobile design is a priority for website owners. Creating a cohesive experience across all devices is crucial for a website to be successful.
What is the best way to create a mobile-friendly website? Responsive design. Responsive designs automatically resize images, text, and layouts to fit the screen size of the user.
It might sound simple, but a designer must understand the differences between users on desktops versus users on tablets or smartphones.
Clicking, scrolling, what images or headers appear first, pop ups and interstitials… These features will affect users differently across devices, and choosing how to structure a responsive website to optimize for both mobile and desktop users is both art and science.
We use the latest the responsive framework, called Bootstrap 4, to build the best responsive websites possible for the modern web.